It recently occurred to our superstar Sally that there are many NDIS warriors out there fighting a battle on two fronts. But what could these seemingly completely different things possible have in common? Turns out, quite a lot.
The flexibility of NDIS Plans introduces a whole heap of new threats to the provider landscape. Sally explores how values-based, strategic marketing can support providers to overcome these risks and meet their business objectives.
In this powerful article, Sally revisits the idea of love at the frontline and what it has meant to her family when it matters most.
As NDIS participants become more market savvy, allied health providers are going need to make some conscious decisions about how to differentiate themselves. Sally provides guidance with the 5 things she always looks for in allied health providers.
Everybody wants to be an insider. Sally discusses what the characteristics are of insiders in the disability community, and how providers can become one.
The NDIA have made a very important change in the functionality of the Participant Portal, writes Sally Coddington.
Sally Coddington explores what could the transfer of Support Coordination to LAC/ECEI partners mean for Participants and the Scheme.
Some recent advice to leaders in the disability space specifying a reduction in service quality as a strategy to survival has caused a stir amongst participants and their families. And rightly so. Sally Coddington explores some of the many alternatives providers have to reduce costs and improve quality.
The NDIS has completely changed the disability industry in Australia in five major ways and each of these raises a vital marketing question, Sally Coddington explains.
You know you've done a good job of pre-planning when the Planner is grateful, the supports are approved and the customer writes an article about all the ways you nailed it. Sally Coddington tells all.
Sally Coddington, parent of an NDIS participant, ex CEO, Senior DSC Consultant, MBA and resident wonderwoman wonders about the worth of aspiring to an ordinary life…
With the transformation of the disability sector into a customer-driven market, there is much to learn from outside the sector. In this article, Sally Coddington explores the concept of "customer stickiness" and how this marketing idea might benefit your organisation.