The Service Providers Accessibility Guide prepared by Media Access Australia is designed to provide you with a practical, hands-on, step-by-step way to effectively prepare and deliver content to people with disabilities via computing and electronic devices.
In order to meet the key National Disability Insurance Scheme (NDIS) requirement of providing accessible communication channels between service providers and people with disabilities, there are two key issues that are addressed in this Guide:
How your organisation can effectively prepare its information to maximise the accessibility of your content for people with disabilities.
Ensuring that people with disabilities within your organisational support structure have the necessary accessibility features and assistive technologies to receive the information.
The flexibility of NDIS Plans introduces a whole heap of new threats to the provider landscape. Sally explores how values-based, strategic marketing can support providers to overcome these risks and meet their business objectives.
What are your organisation's pictures saying about you and the people you work with? Sara and Evie examine what many providers get wrong when representing the people they support, and how you can avoid making the same mistakes.
Sally explores the power of differentiating your organisation on the basis of customer values.
Have you ever designed a seemingly innocent questionnaire for your customers and received some rather hostile responses? Brent Woolgar explores the discrimination that can occur through misguided questionnaire design.
Do you wonder how it feels to be an NDIS participant navigating the disability support marketplace for the first time? Could choice really be a problem? Evie explores the paradox of choice and what providers can do to mitigate it.
The NDIS has completely changed the disability industry in Australia in five major ways and each of these raises a vital marketing question, Sally Coddington explains.
With the transformation of the disability sector into a customer-driven market, there is much to learn from outside the sector. In this article, Sally Coddington explores the concept of "customer stickiness" and how this marketing idea might benefit your organisation.