Marketing that Matters
Attracting & Retaining NDIS Participants
Marketing that matters:
- Builds your community
- Uncovers and celebrates what you do best
- Gets that a good experience will be shared, a bad one broadcast
- Cuts through the noise and shows how you are different.
INTERESTED IN THIS WORKSHOP?
We are able to tailor and present any of our workshops as organisational training, either in person or online.
What’s your survival plan for the NDIS, where prices are fixed, participants are savvy customers and competition has doubled? This 1-day NDIS marketing masterclass gives you the tools to thrive. If you need NDIS funds to sustain your organisation, there is no plan B.
Welcome & Introductions
Marketing that Matters
Marketing & the NDIS: Before and After
Understand the five game changing questions of the NDIS
The NDIS Landscape
Our disability ecosystem
Experience mapping in the NDIS
Disability & Differentiation
Finding your sweet spot
Competitive advantage in the NDIS
Differentiation & Segmentation
Aligning with the NDIS and participant aspirations
Refresh your identity
Understanding and expressing your brand persona
Getting noticed and being known
Bringing your brand persona to life through staff
Channels that matter
Social media: what works
What are your organisation's pictures saying about you and the people you work with? Sara and Evie examine what many providers get wrong when representing the people they support, and how you can avoid making the same mistakes.
Sally explores the power of differentiating your organisation on the basis of customer values.
Have you ever designed a seemingly innocent questionnaire for your customers and received some rather hostile responses? Brent Woolgar explores the discrimination that can occur through misguided questionnaire design.
Do you wonder how it feels to be an NDIS participant navigating the disability support marketplace for the first time? Could choice really be a problem? Evie explores the paradox of choice and what providers can do to mitigate it.
The NDIS has completely changed the disability industry in Australia in five major ways and each of these raises a vital marketing question, Sally Coddington explains.
With the transformation of the disability sector into a customer-driven market, there is much to learn from outside the sector. In this article, Sally Coddington explores the concept of "customer stickiness" and how this marketing idea might benefit your organisation.
We are big fans of Design Thinking and Human Centered Design as techniques for service design. Here are some great resources for learning about how to implement Design Thinking in your organisation.