What We Do > marketing
What's your plan for the NDIS, where prices are fixed, participants are savvy customers and competition has doubled?
It's time to start using the tools to thrive: from finding the sweet spot where your unique strengths and NDIS opportunities intersect to building a community of customers and staff who rave about you. DSC consultants work with some of the sector's leading marketing experts in areas including:
- Brand strategy
- Participant engagement
- Competitor and market analyses
- Customer research and journey mapping
- Marketing strategy development
- Website development
NDIS SUBJECT MATTER SPECIALISTS
DSC's Subject Matter Specialists are sector leaders in their fields.
Sally is our resident NDIS wonderwoman (also fondly known as our ‘pocket rocket’). Don't be disarmed by her humour, she packs a punch with her huge NDIS knowledge, intellect and energy. Sally has diverse experience across financial services, human services, B2B, B2C, for profit and for purpose industries around the world. Sally is especially passionate marketing products, services, spaces and experiences for people with a disability.
Sally is a dynamic trainer and presenter, a Certified Practicing Marketer and lecturer in Marketing at the University of Newcastle. She is a Director of the Centre for Universal Design and a past member of the NSW Disability Council. Sally was also the CEO of a disability service provider during the Hunter NDIS trial. And, she finished her Masters at Harvard (did we mention she’s dynamic?). One of Sally's three daughters, Nicky, who passed away in 2018, was an NDIS participant for four years. Sally translates her personal and professional experience into a deep understanding of the challenges and opportunities for business.
Fabulous Faye has a thing for people, words, ideas and problem solving, which is why she’s a marketing communications genius.
Like many at DSC, she is a big personality that gets great stuff done. She is passionate about the NDIS and has worked in the disability sector for a bunch of organisations that wanted a stronger focus on customer and organisation readiness.
Faye's expertise is built on a couple of decades' experience in digital and content marketing, media/PR, developing/leading integrated marketing and communication campaigns, and stakeholder engagement. She has also recently completed a degree in psychology (but we don't hold that against her).
INSIGHT IN ACTION
The flexibility of NDIS Plans introduces a whole heap of new threats to the provider landscape. Sally explores how values-based, strategic marketing can support providers to overcome these risks and meet their business objectives.
What are your organisation's pictures saying about you and the people you work with? Sara and Evie examine what many providers get wrong when representing the people they support, and how you can avoid making the same mistakes.
Sally explores the power of differentiating your organisation on the basis of customer values.
Have you ever designed a seemingly innocent questionnaire for your customers and received some rather hostile responses? Brent Woolgar explores the discrimination that can occur through misguided questionnaire design.
Do you wonder how it feels to be an NDIS participant navigating the disability support marketplace for the first time? Could choice really be a problem? Evie explores the paradox of choice and what providers can do to mitigate it.
The NDIS has completely changed the disability industry in Australia in five major ways and each of these raises a vital marketing question, Sally Coddington explains.
With the transformation of the disability sector into a customer-driven market, there is much to learn from outside the sector. In this article, Sally Coddington explores the concept of "customer stickiness" and how this marketing idea might benefit your organisation.
We are big fans of Design Thinking and Human Centered Design as techniques for service design. Here are some great resources for learning about how to implement Design Thinking in your organisation.
The Service Providers Accessibility Guide is designed to provide you with a practical, hands-on, step-by-step way to effectively prepare and deliver content to people with disabilities via computing and electronic devices.
In this video, we ask Kevin about his experience in the NDIS trial sites, about stand out examples of customer service and engagement and about what he thinks it will take to succeed as a customer-focused organisation under the NDIS.
This worksheet will step you through the processes of analysis and prioritisation of stakeholders, and assist you to create an action plan for stakeholder management.
Who is responsible for marketing in your organisation? This key strategic function needs a strong place at executive level. Roland explores why client and staff engagement are critical to attracting and retaining customers.
What’s your survival plan for the NDIS, where prices are fixed, participants are savvy customers and competition has doubled? This 1-day NDIS marketing masterclass gives you the tools to thrive.
BUt don't just take our word for it...
Our Subject Matter Specialists are pioneers in the field of NDIS marketing. It's a brave new world out there and we are so excited to play our part in it. Here's what some of the people we've worked with have had to say about our work:
What we do
DSC is where NDIS expertise lives. Check out the links below to find out more about our specialist NDIS work.