What's your plan for the NDIS, where prices are fixed, participants are savvy customers and competition has doubled?
It's time to start using the tools to thrive: from finding the sweet spot where your unique strengths and NDIS opportunities intersect to building a community of customers and staff who rave about you. DSC works with some of the sector's leading marketing experts in areas including:
- Brand strategy
- Participant engagement
- Competitor and market analyses
- Customer research and journey mapping
- Marketing strategy development
- Website development
Have you ever designed a seemingly innocent questionnaire for your customers and received some rather hostile responses? Brent Woolgar explores the discrimination that can occur through misguided questionnaire design.
Do you wonder how it feels to be an NDIS participant navigating the disability support marketplace for the first time? Could choice really be a problem? Evie explores the paradox of choice and what providers can do to mitigate it.
The NDIS has completely changed the disability industry in Australia in five major ways and each of these raises a vital marketing question, Sally Coddington explains.
After 3 years running a trial site business, Rob Woolley argues that a key to NDIS success is difference...
With the transformation of the disability sector into a customer-driven market, there is much to learn from outside the sector. In this article, Sally Coddington explores the concept of "customer stickiness" and how this marketing idea might benefit your organisation.
We are big fans of Design Thinking and Human Centered Design as techniques for service design. Here are some great resources for learning about how to implement Design Thinking in your organisation.
In this article we share DSC's approach to understanding what the NDIS can fund and what the value proposition is for each domain of services from the perspective of NDIS participants.