Marketing that Matters
Attracting & Retaining NDIS Participants
Marketing that matters:
- Builds your community
- Uncovers and celebrates what you do best
- Gets that a good experience will be shared, a bad one broadcast
- Cuts through the noise and shows how you are different.
Who should attend?
- Anyone who wants to grow their NDIS business
- Marketing & Communications Managers
- Senior Managers
What’s your survival plan for the NDIS, where prices are fixed, participants are savvy customers and competition has doubled? This 1-day NDIS marketing masterclass gives you the tools to thrive. If you need NDIS funds to sustain your organisation, there is no plan B.
Welcome & Introductions
Marketing that Matters
Marketing & the NDIS: Before and After
Understand the five game changing questions of the NDIS
The NDIS Landscape
Our disability ecosystem
Experience mapping in the NDIS
Disability & Differentiation
Finding your sweet spot
Competitive advantage in the NDIS
Differentiation & Segmentation
Aligning with the NDIS and participant aspirations
Refresh your identity
Understanding and expressing your brand persona
Getting noticed and being known
Bringing your brand persona to life through staff
Channels that matter
Social media: what works
Sally has diverse commercial experience spanning over 20 years across financial services, human services, B2B, B2C, for profit and for purpose industries around the world. Sally is especially passionate about supporting businesses in developing and marketing products, services, spaces and experiences for people with a disability – commercially superior solutions that promote consumer empowerment for people with disability. Sally has a Bachelor of Business from UTS and an MBA completed at Harvard.
Sally is a member of the NSW Disability Council, Director of Endeavour Group Australia, Director of the Centre for Universal Design Australia, Director of the Hunter Business Chamber, Certified Practicing Marketer and lecturer in Marketing at the University of Newcastle.
Among Sally’s perspectives on disability is that of mother and carer to Nicky, one of her three young daughters. Nicky lives with quadriplegia as a result of an acquired brain injury and is an NDIS participant.
Evie Naufal holds both a Masters degree in Sustainability & Social Innovation from HEC Paris and a Media Communications degree from the University of Melbourne. Early in her career, she worked on cutting edge Human Centred Design service development strategies for Procter & Gamble in Kenya and Brazil. Since moving back to Australia two years ago, she has been eating NDIS detail, working with organisations around Australia and all stages of the NDIS journey. Evie has been the engine room of DSC’s content driven marketing success and is an outstanding writer, presenter and digital service developer.
Do you wonder how it feels to be an NDIS participant navigating the disability support marketplace for the first time? Could choice really be a problem? Evie explores the paradox of choice and what providers can do to mitigate it.
The NDIS has completely changed the disability industry in Australia in five major ways and each of these raises a vital marketing question, Sally Coddington explains.
After 3 years running a trial site business, Rob Woolley argues that a key to NDIS success is difference...
With the transformation of the disability sector into a customer-driven market, there is much to learn from outside the sector. In this article, Sally Coddington explores the concept of "customer stickiness" and how this marketing idea might benefit your organisation.
In this article we share DSC's approach to understanding what the NDIS can fund and what the value proposition is for each domain of services from the perspective of NDIS participants.
We meet a lot of service providers who hate the word Customer. Evie explains why the C word of the sector is not a dirty word.
Market analysis doesn't have to be complicated! All you really need to do is ask the right people the right questions. Here are some simple tips to help you get started.
The Service Providers Accessibility Guide is designed to provide you with a practical, hands-on, step-by-step way to effectively prepare and deliver content to people with disabilities via computing and electronic devices.
In this video, we ask Kevin about his experience in the NDIS trial sites, about stand out examples of customer service and engagement and about what he thinks it will take to succeed as a customer-focused organisation under the NDIS.
Who is responsible for marketing in your organisation? This key strategic function needs a strong place at executive level. Roland explores why client and staff engagement are critical to attracting and retaining customers.